Atascadero Tourism Business Improvement District (ATBID) Seeks Proposals for Destination Marketing Services

Every five years the Atascadero Tourism Business Improvement District (ATBID) Advisory Board is required to issue a Request for Proposal (RFP) for Destination Marketing Services. The ATBID is approaching their fifth renewal year of their current annual contract and is seeking proposals from individuals and firms offering Destination Marketing Services.

The ATBID was formed in April 2013 to collect assessments from lodging businesses to be used for tourism promotions and marketing programs to promote the City of Atascadero as a tourism destination and to increase transient stays at lodging businesses. The ATBID is represented by Atascadero lodging owners who work in partnership with the City of Atascadero and on behalf of multiple hospitality and stakeholder businesses that serve the visitor. Following are the details on the RFP opportunity:

Destination Marketing Services Proposal:

The ideal candidate will provide services to market the destination and the Visit Atascadero brand. The primary goals of these marketing efforts should include increasing overnight stays at Atascadero lodging properties, increasing the length of stays (including the quantity of mid-week visitors), and telling the story of Atascadero as a unique destination.

Please submit your Destination Marketing Services Proposal in a PDF format via email to Terrie Banish, tbanish@atascadero.org by 5 p.m. on Monday, February 10, 2025. If there are any questions, please feel free to call Terrie at (805) 470-3490.