Thursday, October 21, 2021
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  The lodging businesses in Atascadero collectively requested the establishment of the Tourism Business Improvement District (TBID) to promote the City as a destination.  Atascadero’s TBID will be a two percent assessment that is paid by hotel guests and will show up on their statement next to the TOT.  The TBID funds will be managed by an Advisory Board with representatives from five of the lodging businesses in Atascadero.  The Board is appointed by the City Council, and will meet regularly to make decisions on funding and tourism promotions.  

TBID Members:

  Amar Sohi, Holiday Inn Express                                         
  Deana Alexander, Carlton Hotel  
  Tom O'Malley, Portola Inn  
  Patricia Harden, SpringHill Suites  
  Corina Ketchum, Home2 Suites  


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